What’s content marketing, and what’s the big deal? The answer’s a simple one: content marketing is exactly what it sounds like – a marketing technique used for copy or other forms of digital media. It involves developing and distributing valuable, relevant and consistent material to attract and engage with a specific audience, sector or industry to drive consumer action and increase customer loyalty.
Traditional forms of marketing are quickly making room for the marketing tactics of the digital age. You probably own a DVR and skip through the commercials, or perhaps you’ve ditched cable altogether. Brand & Mortar knows that you are definitely adept at ‘surfing the web’ and probably ignore most online banners and ads that flash across your screen. Conventional marketing just isn’t cutting it anymore, and people have the tools to bypass it.
Through content marketing, businesses are able to focus on influencing and changing consumer behavior through a process of education and interaction, as opposed to simply speaking at an audience and hoping they want to listen. Your customers want value and information; our content marketing service compliments what they’re looking for perfectly.
At Brand & Mortar, we know that most busy folks don’t have the time or resources to handle this on their own. Luckily for you, we’ve got a little more time on our hands; it’s our job.
We can help you:
- Plan & Develop
- Decide on the Type of Content
- Create Editorial Calendars
- Track your Performance
- Keep a Consistent Voice
- Increase Your Reach
- Audit Your Existing Content